New collections, mind-opening seminars, designers from all over the world, busiest fashion trade hub. This was the atmosphere at The Pure London AW 18/19, The UK’s most unmissable destination for fashion, buying and inspiration. The show took place at London Olympia exhibition centre which ran from 11th till 13th February.

Aimed at uniting fabrics, global manufacturers, buyers and brands, the new addition brought together all aspects of fashion sourcing and manufacturing. Sunday brought a buzzing start, particularly in the main womenswear area, where a strong mix of premium, mainstream and contemporary womenswear labels offered colourful, texture-rich and print-heavy collections for the new season.

Andaj London was showing at Pure LondonShow for the first time. We were very happy that we were able to present our new Andaj FW18 collection and added interest to a whole new range of international customers under one roof at Olympia London.